One of Europe's leading telcos, TeliaSonera AB based in Sweden, has chosen Irdeto Access, a world leader in content security, to provide its industry-leading IPTV solution to protect the content of it's new Telia Digital TV service. The successful launch, which took place on 27 January, makes TeliaSonera
Sweden one of the region's first triple-play operators, offering voice, broadband internet and video services to its customers.

"Our digital television service gives our broadband customers added value and at the same time it is a new and attractive business for TeliaSonera Sweden. This new offering strengthens our position as Sweden's leading communications company," says Indra Asander, Head of Consumer Segment, TeliaSonera Sweden.

Irdeto Access, a subsidiary of multinational media group Naspers (NASDAQ: NPSN and JSE: NPN) developed Irdeto PIsys for IPTV, a content security solution that controls subscriber access to broadcast and on-demand video services and prevents unauthorized viewing. This enables TeliaSonera Sweden to protect the best possible programming from content providers, who, based on a long and successful track-record, trust Irdeto Access to secure valuable pay TV content.

Irdeto PIsys for IPTV serves the more than 30 broadcast channels offered by Telia Digital TV and pre-encrypts video on demand content from the point of ingestion all the way to the end-user. TeliaSonera Sweden is thus able to offer subscribers innovative new "video rental" services from the comfort of their own homes, increasing both customer revenue and retention in a highly competitive environment in Sweden.

"Irdeto PIsys for IPTV provides telcos with a key tool to facilitate a successful IPTV business", said Graham Kill, CEO at Irdeto Access."

Companies like TeliaSonera Sweden choose Irdeto Access because of our excellent security track-record, our flexibility and our pioneering work in IPTV security. We are honoured to continue that work by participating in groundbreaking projects like Telia Digital TV.