【CCBN2019】彭杨:用户还是观众 在台网协作中有线互动产品的定位与思考
中广互联|
2019-03-21
【流媒体网】摘要:经历过“台网分离”的广电行业近年来取得了一定的发展与进步。分离后的有线运营商与电视台凭借着自身定位与优势,各自开展了服务升级与业务实践。
经历过“台网分离”的广电行业近年来取得了一定的发展与进步。分离后的有线运营商与电视台凭借着自身定位与优势,各自开展了服务升级与业务实践。但需要正视的是,电视台与有线网络在当前融合媒体与大视频的背景与压力下,依旧面临严峻的媒体竞争形势。
3月19日下午,台网协作发展论坛在北京国际会议中心203会议室举行,深圳市天威视讯股份有限公司新业务部副经理彭杨发表了题为《用户还是观众——在台网协作中有线互动产品的定位与思考》的演讲。他指出,对于电视台来说,内容生产的核心职能不会发生变化,更多的是对成本与出品品质的优化。而对于网络公司来说,将从角色职能上发生根本的变化,价值认知、服务理念、运营思想都必须相应更新,这种彻底的改变似乎更该称为“进化” 。
![](http://img.lmtw.com/m/d/file/dvb/Market/20190321/c4914cdad239584434dd3d30a491acc0.png)
图为:深圳市天威视讯股份有限公司新业务部副经理彭杨
以下为演讲PPT:
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