【CCBN2019】车柯:立体运营时代 打通大屏小屏 结合线上线下
中广互联|
2019-03-21
【流媒体网】摘要:经历过“台网分离”的广电行业近年来取得了一定的发展与进步。分离后的有线运营商与电视台凭借着自身定位与优势,各自开展了服务升级与业务实践。
经历过“台网分离”的广电行业近年来取得了一定的发展与进步。分离后的有线运营商与电视台凭借着自身定位与优势,各自开展了服务升级与业务实践。但需要正视的是,电视台与有线网络在当前融合媒体与大视频的背景与压力下,依旧面临严峻的媒体竞争形势。
3月19日下午,台网协作发展论坛在北京国际会议中心203会议室举行,中国电影电视技术学会台网协作专业委员会会员单位委员车柯发表了题为《立体运营时代——打通大屏小屏,结合线上线下》的演讲。他指出,台网互动要关注到播出平台的多元化,注意传统平台与新媒体的结合;关注到播出形式的多元化,重视直播、点播、互动的互补;关注到宣传推广渠道的多元化;关注到利用大数据寻找目标用户与目标用户的锁定;关注到核心用户运营指标的变化。
![](http://img.lmtw.com/m/d/file/dvb/Market/20190321/5b8e8b1dcd14692c118fd84a369c9a95.png)
图为:中国电影电视技术学会台网协作专业委员会会员单位委员车柯
以下为演讲PPT:
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